An international soda manufacturer runs an ad campaign in which it addresses the problem of global warming. The campaign aims to educate people on the issue in depth and provides an alternative perspective on lifestyle choices. This ad is an example of:

Question

Quizplus · Accepted Answer

Advocacy advertising is designed to promote a particular point of view or cause, rather than a particular product or service. In this case, the soda manufacturer's ad campaign is focused on educating people about global warming and encouraging them to make positive lifestyle choices in order to address the issue.

An International Soda Manufacturer Runs an Ad Campaign in Which