Making outright donations to a nonprofit cause, having companies volunteer for the cause, donating materials or supplies, running public service announcements, or even providing event refreshments are some of the forms of _____ marketing.

Question

Quizplus · Accepted Answer

Cause-related marketing involves partnering with a nonprofit organization to support a particular cause. This can include donating money, goods, or services to the nonprofit. Other forms of marketing, such as event or image marketing, may involve support for a cause, but it is not the primary focus. Transit marketing involves advertising on transportation vehicles, and cooperative marketing involves collaboration between multiple businesses.

Making Outright Donations to a Nonprofit Cause, Having Companies Volunteer