Attitude surveys and focus group research help in measuring the effectiveness of:

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Attitude surveys and focus group research are effective tools to measure the effectiveness of corporate advertising. Attitude surveys help in evaluating the overall perception and attitudes towards the brand, whereas focus group research helps to identify the specific areas that require improvement. These tools allow marketers to measure the impact of their advertising efforts and make necessary adjustments in their campaigns to achieve better results. The other options, such as celebrity branding, advertorials, lobbying, and continuity advertising, may also benefit from these tools but are not primarily used to measure their effectiveness.

Attitude Surveys and Focus Group Research Help in Measuring the Effectiveness