One objective of trade-oriented promotions is to encourage retailers to display and promote an established brand.

Question

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Trade-oriented promotions target retailers and wholesalers to persuade them to promote and sell an established brand to increase sales and market share. Such promotions assist in creating brand awareness and encourage retailers to stock and display the product, which ultimately benefits the manufacturer through increased sales.

One Objective of Trade-Oriented Promotions Is to Encourage Retailers to Display