A brand that is constantly promoted may lose perceived value.
Correct Answer:
Verified
Q1: Media support for a sales promotion program
Q5: Promotion programs cannot be developed to coincide
Q6: Sampling is generally considered the least effective
Q7: One of the most important uses of
Q10: Sales promotion involves some type of inducement
Q12: The use of newspapers and magazines as
Q13: Sales promotion activities cannot be targeted to
Q16: The oldest, most widely used, and most
Q16: One objective of trade-oriented promotions is to
Q18: Event sampling is where a package is
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