Pluto Inc.places a 50 cents-off coupon for another brand, Krispies maple syrup, on the outside of boxes of its Pluto Rice Cereal.This is an example of a(n) _____ coupon.

Question

Quizplus · Accepted Answer

A cross-ruff coupon promotes a complementary or related product from another brand on the package of one product. In this case, the 50 cents-off coupon for Krispies maple syrup is featured on the outside of Pluto Rice Cereal boxes, encouraging consumers to try both products together.

Pluto IncPlaces a 50 Cents-Off Coupon for Another Brand, Krispies Maple