When McDonald's introduced its value menu in 2003 and competitors responded by putting popular items on their value meal menus to keep up, it was an example of a(n) ________________ or a spiral that results when several competitors use promotions extensively.

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This is an example of a sales promotion trap, where extensive use of promotions by competitors in an attempt to maintain or increase their market share leads to a cycle where promotions become expected by consumers and necessary for competition.

When McDonald's Introduced Its Value Menu in 2003 and Competitors