A Study by Priya Raghubir and Kim Corfman Showed

A study by Priya Raghubir and Kim Corfman showed

A) purchase behavior is attributed to an internal incentive.
B) relationships between promotions and attitudes are weak.
C) primary reinforcement is the brand, and not the promotional incentive.
D) consumers typically possess high brand loyalty.
E) price promotions may inhibit trial of a brand in certain situations