Question 1

Which of the following has been cited as a disadvantage of using the Internet?

Accepted Answer

The potential for deception is a disadvantage of using the internet, as it is a platform where individuals can easily create fake identities and spread false information.

Question 2

Benita noticed that her banner ads had far lower click-through rates after the website on which she was advertising started offering additional ads on the home page.Benita is dealing with the _________________ disadvantage associated with the Internet.

Accepted Answer

The clutter disadvantage refers to the abundance of ads and other content on the internet, which can make it difficult for a specific ad to stand out and get attention. The addition of more ads on the homepage of the website where Benita was advertising likely contributed to this clutter, resulting in lower click-through rates for her banner ads.

Question 3

Which of the following is one of the advantages associated with the Internet?

Accepted Answer

The answer of Which of the following is one of...

Question 4

While some marketers believe that the Internet will eventually replace traditional forms of advertising, others disagree.Which of the following weaknesses of the Internet would support the marketers who disagree?

Accepted Answer

The Internet's lack of reliability in research numbers generated supports the view of marketers who believe traditional forms of advertising won't be completely replaced. This is because reliable data is crucial for effective marketing strategies, and if the Internet cannot provide this, then traditional methods that can offer more reliable data will still be necessary.

Question 5

Due to the rapid adoption of smartphones and tablets, ______ is now receiving strong attention from marketers.

Accepted Answer

The rapid adoption of smartphones and tablets has led to an increase in mobile marketing, making option B the best choice. Mobile marketing refers to marketing strategies that target mobile devices, such as smartphones and tablets, and has gained significant attention from marketers due to the ubiquity of these devices in modern society.

Question 6

Josie is looking at a native ad on her smartphone, which makes it difficult to see the labeling of the content as an ad.Josie is dealing with the _________________ disadvantage associated with the Internet.

Accepted Answer

The potential for deception refers to the challenge of distinguishing between advertising content and non-advertising content on the internet, particularly with native advertising that blends in with other content. This disadvantage can be especially challenging on smaller screens, such as those on smartphones. The other listed disadvantages (clutter, measurement challenge, privacy, and irritation) are also challenges associated with the internet, but they do not specifically relate to difficulties in identifying advertising content.

Quiz 15: The Internet: Digital and Social Media