Keys to the success of direct mail are the mailing list, the ability to segment markets, and the offer.
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Q1: A company can use direct marketing to
Q8: It is not possible to generate a
Q9: Telemarketing and direct selling are two methods
Q10: The end of Gwen's TV commercial for
Q13: Direct marketing is typically restricted to small
Q14: Direct mail is often called "junk mail"-the
Q14: Direct-marketing activities are supported by the other
Q18: The two-step approach to direct marketing essentially
Q19: In the two-step approach to direct marketing,
Q20: One of the major factors contributing to
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