Direct-marketing activities are supported by the other elements of the promotional mix.

Question

Quizplus · Accepted Answer

Direct-marketing activities complement and enhance other elements of the promotional mix such as advertising, personal selling, and sales promotion. Direct marketing can provide lead generation and help nurture relationships with customers that can result in increased sales and loyalty. Similarly, other elements of the promotional mix can drive traffic and interest in direct marketing efforts such as email campaigns and direct mail.

Direct-Marketing Activities Are Supported by the Other Elements of the Promotional