Direct marketing:
A) is synonymous to word-of-mouth marketing.
B) seeks the same objectives as personal selling strategies in an IMC plan.
C) is one of the slowest growing forms of promotion in terms of dollar expenditures.
D) is a valuable tool in the integrated communications program.
E) cannot be combined with other forms of promotional media.
Correct Answer:
Verified
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Q12: Direct marketing is a form of advertising.
Q13: Direct marketing is typically restricted to small
Q14: Direct-marketing activities are supported by the other
Q15: Both direct marketing and advertising could support
Q16: One disadvantage associated with direct marketing is
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