A cab service company uses a global positioning satellite (GPS) system to customize the advertising messages shown on top of its taxicabs.This is an example of technology-driven _____ advertising.
A)specialty
B)transit
C)aerial
D)network
E)Broadcast

Question

Quizplus · Accepted Answer

Transit advertising refers to the placement of advertisements on public transportation vehicles, such as taxis. By using GPS technology, the cab service company can customize the advertising messages based on the location and demographics of the passengers, making it a technology-driven transit advertising. The other options (specialty, aerial, network, and broadcast) do not accurately describe this type of advertising.

A Cab Service Company Uses a Global Positioning Satellite (GPS)