Which of the following support media should be employed if the objective is to achieve high levels of retention and make the communication a frequent reminder of a company's name and message?
A)mobile billboards
B)product placements
C)advertising specialties
D)in-flight advertising
E)Yellow Pages

Question

Quizplus · Accepted Answer

Advertising specialties, also known as promotional products, are items such as pens, mugs, and t-shirts that have a company's name and message imprinted on them. These items are often given away as freebies to customers or distributed at events. They are a great way to achieve high levels of retention and make the communication a frequent reminder of a company's name and message because people tend to keep and use them for a long time.

Which of the Following Support Media Should Be Employed If