Which of the following support media should be employed if a consumer has already been provided with information about services offered by a company and now requires a directional medium?
A)mobile billboards
B)product placements
C)advertising specialties
D)in-flight advertising
E)Yellow Pages

Question

Quizplus · Accepted Answer

Yellow Pages are a type of directional medium that consumers use to find specific business information, like addresses and phone numbers. If a consumer already knows about the services offered by a company and just needs to locate them, Yellow Pages would be the most appropriate support medium to use.

Which of the Following Support Media Should Be Employed If