In a movie, the lead actor is shown wearing Zelus running shoes in several scenes.Marketers of Zelus are using the nontraditional support medium of
A)product placement.
B)specialty advertising.
C)promotional products marketing.
D)guerrilla marketing.
E)movie theater advertising.

Question

Quizplus · Accepted Answer

Product placement refers to the nontraditional support medium in which a product (in this case, Zelus running shoes) is featured prominently in a movie or TV show as a form of advertising. This form of marketing allows the product to be seen and noticed by a large audience without being too obvious or intrusive.

In a Movie, the Lead Actor Is Shown Wearing Zelus