The size of the radio listening audience is roughly equivalent across dayparts, so advertising rates are the same throughout the day.

Question

Quizplus · Accepted Answer

The size of the radio listening audience varies by time of day, with certain dayparts (such as morning and afternoon drive time) having higher listenership than others. As a result, advertising rates are often higher during these peak times than during other parts of the day.

The Size of the Radio Listening Audience Is Roughly Equivalent