Advertisers who are seeking a very specific, often small, target audience find the coverage of TV to be more cost effective as the coverage extends beyond their market.

Question

Quizplus · Accepted Answer

TV coverage is broad and often reaches a wide audience, making it less cost-effective for advertisers targeting a very specific, small audience compared to more targeted advertising platforms like digital media.

Advertisers Who Are Seeking a Very Specific, Often Small, Target