Designated market areas (DMAs), in practice, are usually overlapping.
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Verified
Q6: Radio commercials are expensive to produce.
Q7: Ratings points can be used by advertisers
Q8: Advertisers who are seeking a very specific,
Q9: Radio has evolved into a primarily local
Q10: The first-run syndication market does not include
Q12: Radio often provides advertisers with a very
Q13: Due to its ability to reach large
Q14: Audience share is always higher than the
Q15: In network advertising, the advertiser has to
Q16: Zero-TV households are homes that have stopped
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