John Inc., a manufacturing firm, failed to purchase airtime before the season premiere of a popular national television show.However, the company was able to purchase 15-second spots at a higher than average price.In this scenario, John Inc.is likely to have purchased airtime in the

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John Inc. likely purchased airtime in the scatter market, as this market allows advertisers to buy commercial airtime closer to the air date, often at a higher price due to less availability and higher demand, unlike the up-front market where airtime is purchased well in advance at a negotiated price.

John Inc, a Manufacturing Firm, Failed to Purchase Airtime Before the the Season