The buying period that takes place before the TV season begins and where networks sell much of their commercial time is referred to as the:

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The buying period that takes place before the TV season begins and where networks sell much of their commercial time is referred to as the up-front market. This is when advertisers have the opportunity to secure ad time and inventory before inventory gets sold out or prices increase due to high demand closer to the start of the TV season.

The Buying Period That Takes Place Before the TV Season