Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it:
A) has a low absolute cost.
B) has the ability to reach large audiences in a relatively cost-efficient manner.
C) has a high level of geographic selectivity.
D) is very easy to develop creative television advertising.
E) has the power to eliminate the problem of commercial advertising clutter.
Correct Answer:
Verified
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Q38: TV is a popular medium among companies
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A)mostly confined to station breaks
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