The designated market area (DMA) of Manhattan has approximately 2 million television households.Audience research shows that 60 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching a baseball playoff game.The program rating for the playoff game in the Manhattan DMA is _____

Question

Quizplus · Accepted Answer

To calculate the program rating, we need to use the following formula - 
Program rating = (Number of households watching the program / Total number of TV households in the area) x 100
Here, we know the total number of TV households in the Manhattan DMA is 2 million, and 60% of them had their sets turned on during the particular Saturday evening. So, the number of TV households with their sets on is - 
2 million x 60% = 1.2 million households

We also know that 300,000 of these households were watching the baseball playoff game. So, the program rating will be - 
Program rating = (300,000 / 1.2 million) x 100 = 25

Therefore, the correct answer is not provided in the options. However, we can see that option B) 15 is closest to the correct answer of 25. So, the best choice is B) 15.

The Designated Market Area (DMA) of Manhattan Has Approximately 2