_____ is defined as 1 percent of all the television households in a particular area tuned to a specific program.
A) Category development index
B) A ratings point
C) A cross-platform rating
D) Share of audience
E) Brand development index
Correct Answer:
Verified
Q86: Which of the following statements is true
Q102: The rating periods during which Nielsen measures
Q108: Which daypart has the largest radio audience,
Q108: The Nielsen Station Index (NSI) refers to
Q110: The designated market area (DMA) of Manhattan
Q111: Which of the following statements about radio
Q112: The _ in the United States provides
Q113: The relatively low cost of radio advertising
Q114: In 2016, Nielsen began rolling out its
A)commercial
Q117: The audio portion of a television commercial
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