Juno Inc., a confectionery company, introduces a new line of peanut brittle.The company wants to make all its potential customers aware of its new product.The company should concentrate on
A)maximizing frequency.
B)maximizing reach.
C)maximizing coverage.
D)using maximum continuity.
E)using a pulsing push strategy.

Question

Quizplus · Accepted Answer

Maximizing reach is the best choice for Juno Inc. as it is a new product line and the company wants to make all potential customers aware of it. This strategy will help the company to reach the maximum number of people through different media vehicles.

Juno Inc, a Confectionery Company, Introduces a New Line of Peanut