Which of the following is an example of a marketing factor that has been shown to be important in determining advertising frequency levels?
A)message uniqueness
B)clutter
C)purchase and usage cycles
D)media scheduling
E)message complexity

Question

Quizplus · Accepted Answer

Purchase and usage cycles refer to the pattern of when consumers are likely to buy and use a certain product. This information is important when determining the optimal frequency of advertising, as it allows marketers to target their advertising efforts during periods when consumers are most likely to be receptive to the message. Factors such as message uniqueness, clutter, media scheduling, and message complexity may also affect advertising frequency levels, but they are not specifically related to purchase and usage cycles.

Which of the Following Is an Example of a Marketing