A company with a substantial advertising budget with little or no awareness in the target market should:
A)maximize frequency and sacrifice reach.
B)maximize reach.
C)maximize coverage.
D)use maximum continuity.
E)use a pulsing push strategy.

Question

Quizplus · Accepted Answer

When a company has little or no awareness in the target market, it is essential to maximize the reach of the advertising campaign to ensure as many potential customers as possible are exposed to the brand. Maximized frequency may not be as effective if the target audience is not initially aware of the brand. Maximized coverage and maximum continuity also may not be as effective if the advertising is not reaching a wide enough audience. A pulsing push strategy could be effective in certain situations, but when starting from scratch, maximizing reach is typically the most important factor.

A Company with a Substantial Advertising Budget with Little or No