My product is hand-tooled leather wallets,which can be purchased at any time of the year,but which are more often purchased during the Christmas season and before Father's day.Given a limited budget,which strategy would likely be the most effective if I wanted to try to stimulate trial and/or sales?
A)Ratings
B)Share
C)Flighting
D)Pulsing
E)Continuous

Question

Quizplus · Accepted Answer

Pulsing would be the best choice for this product as it involves alternating periods of advertising and no advertising. This strategy would allow the hand-tooled leather wallets to be promoted during the times when they are most likely to be purchased (Christmas season and before Father's day) while conserving budget during the off-seasons. By doing so, it will stimulate trial and/or sales during those key periods.

My Product Is Hand-Tooled Leather Wallets,which Can Be Purchased at Any