Which of the following statements describes a disadvantage associated with the flighting method of schedule advertising?
A)Consumers have a lack of awareness,interest,and retention of promotional messages during nonscheduled times.
B)Flighting allows the marketers to cover the entire buying cycle.
C)Flighting may result in high costs and overexposure.
D)Flighting eliminates concerns about wearout.
E)There are no disadvantages associated with flighting.

Question

Quizplus · Accepted Answer

Flighting involves periods of heavy advertising followed by periods of no advertising, which can lead to a lack of consumer awareness and retention during the off periods.

Which of the Following Statements Describes a Disadvantage Associated with the Flighting