Which of the following statements describes an advantage inherent in the flighting method of schedule advertising?
A)With flighting,there is no danger of wearout.
B)Flighting creates cost efficiency by using advertising only during purchasing periods.
C)Flighting helps in continuous advertising that helps people remember the message all the time.
D)Forgetting is virtually eliminated by alternating periods of high and low advertising weight.
E)Flighting serves as a constant reminder to the consumer.

Question

Quizplus · Accepted Answer

Flighting allows advertisers to save money by only advertising during periods when consumers are most likely to make purchases, such as during holiday seasons or special sales. This creates cost efficiency and allows for optimal use of the advertising budget.

Which of the Following Statements Describes an Advantage Inherent in the Flighting