Disneyworld advertises itself as a vacation spot throughout the year,but it advertises more heavily during the summer months and during the Christmas season when more people are vacationing.This is an example of _____ scheduling.
A)flighting
B)geographical weighting
C)continuity
D)oscillating
E)pulsing

Question

Quizplus · Accepted Answer

Pulsing scheduling involves advertising heavily at certain times while reducing or stopping advertising at other times. In this case, Disneyworld is pulsing its advertising by ramping up its efforts during peak vacation times (summer and Christmas season) while likely reducing advertising during slower times of the year.

Disneyworld Advertises Itself as a Vacation Spot Throughout the Year,but