The overlap that occurs due to people seeing the ad twice is referred as:
A)coverage.
B)unduplicated reach.
C)duplicated reach.
D)frequency.
E)program rating.

Question

Quizplus · Accepted Answer

The overlap that occurs due to people seeing the ad twice is referred to as duplicated reach. This means that the same person is being counted more than once, hence the duplication. The other options are not applicable in this case - coverage refers to the total audience reached, unduplicated reach refers to the unique individuals reached, frequency refers to the number of times an individual is exposed to the ad, and program rating refers to the percentage of the population watching a particular program.

The Overlap That Occurs Due to People Seeing the Ad