Which of the following media strategies is suitable for a new product with a target audience concentrated in a well-defined market segment?
A)One that emphasizes frequency rather than reach
B)One that emphasizes reach rather than frequency
C)One that balances reach and frequency
D)One that uses a high cost per thousand approach
E)One that allows continuous communication

Question

Quizplus · Accepted Answer

The Answer of Which of the following media strategies is suitable for a new product with a target audience concentrated in a well-defined market segment?
A)One that emphasizes frequency rather than reach
B)One that emphasizes reach rather than frequency
C)One that balances reach and frequency
D)One that uses a high cost per thousand approach
E)One that allows continuous communication

Which of the Following Media Strategies Is Suitable for a New