Greater frequency levels of exposure would be necessary if:
A)the purchase and usage cycle is short.
B)the message is unique.
C)a product,rather than an image,is being sold.
D)the vehicle is relatively uncluttered.
E)any or all of the above conditions exist.

Question

Quizplus · Accepted Answer

Short purchase and usage cycles require more frequent exposure to ensure the message reaches the consumer at the right time for decision-making.

Greater Frequency Levels of Exposure Would Be Necessary If