_____ is the number of times the average household reached by a media vehicle is exposed to the vehicle over a specified period of time.
A) Effective reach
B) Unduplicated reach
C) Average reach
D) Average frequency
E) Effective frequency
Correct Answer:
Verified
Q63: Greater frequency levels of exposure would be
Q65: _ refers to the relationship between the
Q66: _ is the number of persons in
Q67: _ is a summary measure that combines
Q69: Unduplicated reach indicates _,while duplicated reach provides
Q70: The concept of _ is based on
Q71: Unduplicated reach is:
A)average reach multiplied by average
Q72: How do gross rating points (GRPs)differ from
Q73: _ of the medium or vehicle is
Q87: Which of the following is an example
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents