_____ of the medium or vehicle is the actual total cost required to place the message.
A) Net contribution margin
B) Net cost
C) Absolute cost
D) Relative cost
E) Cost per media (CPM)
Correct Answer:
Verified
Q68: _ is the number of times the
Q69: Unduplicated reach indicates _,while duplicated reach provides
Q70: The concept of _ is based on
Q71: Unduplicated reach is:
A)average reach multiplied by average
Q72: How do gross rating points (GRPs)differ from
Q74: _ are based on the total audience
Q75: Consider the following media buy: 70 percent
Q76: Advertising and promotional costs can be categorized
Q77: Effective reach refers to the:
A)number of people
Q78: A measure of potential reach in the
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