Unduplicated reach indicates ____,while duplicated reach provides an estimate of ____.
A) repeat exposures;frequency
B) frequency;repeat exposure
C) new exposures;coverage
D) new exposures;frequency
E) coverage;frequency
Correct Answer:
Verified
Q65: _ refers to the relationship between the
Q66: _ is the number of persons in
Q67: _ is a summary measure that combines
Q68: _ is the number of times the
Q70: The concept of _ is based on
Q71: Unduplicated reach is:
A)average reach multiplied by average
Q72: How do gross rating points (GRPs)differ from
Q73: _ of the medium or vehicle is
Q74: _ are based on the total audience
Q87: Which of the following is an example
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