_____ is a summary measure that combines reach and frequency.
A)Brand development index (BDI)
B)Program rating
C)Category development index (CDI)
D)Target ratings points (TRPs)
E)Gross ratings points (GRPs)

Question

Quizplus · Accepted Answer

Gross ratings points (GRPs) is a summary measure that combines reach (the percentage of the target audience exposed to a message at least once) and frequency (the number of times the average person in the target audience is exposed to the message). It is calculated by multiplying the reach by the frequency.

_____ Is a Summary Measure That Combines Reach and Frequency