_____ are based on the total audience the media schedule may reach using a duplicated reach estimate.
A) Gross rating points (GRPs)
B) Target rating points (TRPs)
C) Total Target rating points (TTRPs)
D) Sweeps periods
E) Coverage
Correct Answer:
Verified
Q69: Unduplicated reach indicates _,while duplicated reach provides
Q70: The concept of _ is based on
Q71: Unduplicated reach is:
A)average reach multiplied by average
Q72: How do gross rating points (GRPs)differ from
Q73: _ of the medium or vehicle is
Q75: Consider the following media buy: 70 percent
Q76: Advertising and promotional costs can be categorized
Q77: Effective reach refers to the:
A)number of people
Q78: A measure of potential reach in the
Q79: _ is used to compare media vehicles.
A)Net
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