Advertising and promotional costs can be categorized in two ways.They are:
A)relative cost and absolute cost.
B)net cost and gross cost.
C)fixed and variable costs.
D)message cost and media cost.
E)full costing and partial costing.

Question

Quizplus · Accepted Answer

Advertising and promotional costs are often categorized as relative cost and absolute cost. Relative cost refers to the cost of reaching a specific audience size, while absolute cost refers to the total expenditure on the advertising or promotional activity.

Advertising and Promotional Costs Can Be Categorized in Two Ways