_____ is used to compare media vehicles.
A)Net contribution margin
B)Net cost
C)Absolute cost
D)Relative cost
E)Cost per media (CPM)

Question

Quizplus · Accepted Answer

Relative cost is used to compare media vehicles, as it calculates the cost of reaching 1,000 people (CPM) for each vehicle and compares them. Net contribution margin, net cost, absolute cost, and cost per media (CPM) are not specifically used for comparing media vehicles.

_____ Is Used to Compare Media Vehicles