While purchasing time on television,it often becomes difficult to determine the print equivalent cost.As a result,some television rate cards now express costs in terms of _____ to provide a comparable base.
A)reach
B)frequency
C)gross rating points (GRPs)
D)cost per thousand (CPM)
E)absolute cost

Question

Quizplus · Accepted Answer

Cost per thousand (CPM) is a commonly used metric in television advertising. It refers to the cost of reaching one thousand viewers or households with an advertisement. This allows for a comparable base to be established, making it easier for advertisers to compare rates across different TV channels and programs.

While Purchasing Time on Television,it Often Becomes Difficult to Determine