According to ____,a media buyer for a manufacturer of paintball guns would be better satisfied with the ad's performance if he or she purchased an ad in Paintball Sports magazine rather than Sports Illustrated,even though the cost per thousand of Paintball sports is much higher than Sports Illustrated.
A)the theory of absolute cost
B)the concept of effective reach
C)target cost per thousand (TCPM)
D)the gross rating points (GRPs)measurement
E)the theory of duplicated reach

Question

Quizplus · Accepted Answer

Target cost per thousand (TCPM) considers the cost of reaching the target audience specifically, which would be more relevant for a niche product like paintball guns, making Paintball Sports magazine a better choice despite its higher cost per thousand.

According to ____,A Media Buyer for a Manufacturer of Paintball