The advertiser needs to know _____ to determine how many readers an advertiser gets for every dollar spent in print media.
A) the pass-along readership
B) cost per point
C) frequency estimates
D) gross ratings points
E) average frequency
Correct Answer:
Verified
Q88: According to _,a media buyer for a
Q89: Cost per thousand is a measure of
Q90: In media planning,[(Cost of ad space/circulation)x 1000]
Q91: For newspapers,the cost efficiency formula is based
Q92: Which of the following forms of advertising
Q94: Cost per thousand (CPM)is an expression of
Q95: The evaluation and follow-up stage of media
Q96: _ is an attempt to provide some
Q97: The major problem with the use of
Q98: _ = Cost of commercial time/program rating.
A)Cost
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