The evaluation and follow-up stage of media planning:
A)is the easiest stage for the media planner.
B)is an imperative if an organization is to evaluate its performance.
C)is unnecessary in most situations due to problems with comparing media vehicles.
D)is typically done most efficiently with computers.
E)must be difficult to administer.

Question

Quizplus · Accepted Answer

Evaluation and follow-up are crucial to determining the success of the media plan and making adjustments for future campaigns. It allows organizations to measure their performance and ensure they are meeting their goals.

The Evaluation and Follow-Up Stage of Media Planning