Cost per thousand (CPM)is an expression of ______ for various media vehicles.
A)relative cost
B)absolute cost
C)reach
D)frequency
E)mode

Name: Cost per thousand (CPM)is an expression of ______ for various media vehicles. A)relative cost B)absolute cost C)reach D)frequency E)mode
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Question

Quizplus · Accepted Answer

CPM is a metric that is used to compare the relative cost of advertising across different media channels. It is the cost of reaching 1,000 individuals with an advertisement. Therefore, it is an expression of relative cost.

Cost Per Thousand (CPM)is an Expression of ______ for Various