With which of the following media would you find cost per rating point (CPRP)used to compare cost figures?
A)Magazine
B)Transit
C)Newspaper
D)Billboard
E)Television

Question

Quizplus · Accepted Answer

Cost per rating point (CPRP) is a metric commonly used in television advertising to compare the cost of reaching a target audience. It is calculated by dividing the cost of a commercial by the rating points it generates. Therefore, CPRP is only used in television and not in other media options such as magazines, transit, newspapers, or billboards.

With Which of the Following Media Would You Find Cost