Which media vehicle is described as having few valid measurement techniques,a flexible message platform,and limited creative capabilities?
A) Television
B) Interactive media
C) Radio
D) Outdoor
E) Newspapers
Correct Answer:
Verified
Q91: For newspapers,the cost efficiency formula is based
Q92: Which of the following forms of advertising
Q93: The advertiser needs to know _ to
Q94: Cost per thousand (CPM)is an expression of
Q95: The evaluation and follow-up stage of media
Q96: _ is an attempt to provide some
Q97: The major problem with the use of
Q98: _ = Cost of commercial time/program rating.
A)Cost
Q99: With which of the following media would
Q100: Magazine A has a cost for a
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