The major problem with the use of readers per copy figures is:
A)determining pass-along rates.
B)determining time spent reading the magazine.
C)calculating cost estimates efficiently.
D)determining an efficient way to estimate the effects of sweep periods.
E)calculating costs per ratings point (CPRP).

Question

Quizplus · Accepted Answer

The major problem with the use of readers per copy figures is determining pass-along rates. This refers to how many people share or pass along a single copy of a publication, and it can be difficult to accurately measure or estimate. As a result, readers per copy figures may not provide a complete or accurate picture of a publication's actual readership.

The Major Problem with the Use of Readers Per Copy