In order to compare the relative costs between two print media,an advertiser needs to use:
A)reach.
B)frequency.
C)gross rating point (GRPs).
D)cost per thousand (CPM).
E)brand development index (BDI).

Question

Quizplus · Accepted Answer

Comparing the relative costs between two print media requires the use of cost per thousand (CPM), which is the cost of reaching 1,000 people or households. This allows the advertiser to compare the cost efficiency of each print media option in terms of how much it costs to reach a thousand people. Reach, frequency, GRPs, and BDI are useful metrics but do not directly relate to comparing costs.

In Order to Compare the Relative Costs Between Two Print